Chongqing Raffles City

In 2017, we began work on the cultural and visitor experience at Chongqing Raffles City as the creative execution partner.

Our work brought together Chongqing’s local culture, the Exploration Deck content, the on-site implementation of National Geographic IP, and outdoor high-altitude experiences. Working with Gallagher and Matthew Priestman Architects, we followed the ideas through to delivery.

The project required thinking about what visitors would encounter, how each experience would work, and what they might understand about the city when they left.

2017 年起，我們以創意執行方的角色，參與重慶來福士的體驗內容。面對這座將成為城市封面的建築，我們一直在想：遊客站在這裡，除了看見重慶，還能怎樣認識它？

從本地文化、探索艙內容，到 National Geographic IP 落地與戶外高空體驗，我們把不同的內容放進同一段參觀過程，並與 Gallagher、Matthew Priestman Architects 一起推進。

這個項目讓我們長時間站在遊客與執行者之間。一個想法如何被感受到，現場又如何把它做好，都要一件件落實。今天安排旅行，我們仍然會問自己同樣的問題。