Ya’an Tibetan Tea · Research and Strategy

Our work on Tibetan tea began with research: production sites, trading spaces, existing products and the reasons people choose what to buy.

We explored how tea might become part of a journey—and what would make someone want to take it home. That question shaped the product thinking, before packaging or format.

Some ideas are still in our working notes. The questions behind them continue to shape how we think about food, objects and the things people choose to bring home. If you’re curious, there’s more to talk about.

我們從雅安藏茶的生產與交易現場開始，也讀了大量資料。茶如何製作、如何流通，市場上已經有甚麼，都需要先弄清楚。

研究越往下走，問題越簡單：一個旅客，為甚麼會想把它帶回家？我們花了很多時間尋找這個理由，再回頭考慮產品應該是甚麼樣子。

有些想法還留在工作文件裡。尋找理由的過程，卻一直影響著我們怎樣看待旅行中的食物、物件與記憶。如果你也對這個方向感興趣，歡迎來聊聊。